MediaTest empowers press agencies to enhance operational efficiency, maintain credibility, and succeed in today’s rapidly evolving media environment. Below, you'll find the keynote speech delivered at the 2024 MINDS conference in Berlin. Our innovative tools and services are constantly evolving to meet the demands of the industry. To learn more or schedule a personalized demonstration on how MediaTest can benefit your agency, we encourage you to reach out to us.

• 1. Challenges Faced by Press Agencies

  To frame the conversation, let’s briefly reflect on the modern press agency’s challenges:

  • Monetisation: Ensuring that content is monetised fairly and effectively across different platforms.

  • Client satisfaction and retention: Meeting and exceeding client expectations to keep them loyal.

  • Trust and credibility: Maintaining a reputation for providing accurate and high-quality journalism.

  These are no small tasks, and this is where MediaTest’s services come into play.

• 2. MediaTest: An Overview

  MediaTest is an Austrian company specialising in helping press agencies optimise their operations. Our services include:

  • Usage Tracking: We monitor when and where content provided by your agency appears, whether it’s on radio, TV, or online platfor.

  • Copyright Protection: We help safeguard your intellectual property..

  • Fake News Detection: With the increasing risk of misinformation, our tools verify content integrity post-publication.

  • Workflow Optimisation and Product Personalisation: Through AI-driven insights, we help journalists and editors refine their craft and improve content delivery.

• 3. The Tech: Watermarking and Fingerprinting

  At the core of our technology are two cutting-edge methods:

  • Watermarking: Embedding invisible markers in media for real-time tracking.

  • Fingerprinting: Identifying specific audio or visual characteristics to pinpoint usage.

• 4. Why MediaTest tech is the Future of Media Tracking

  Our proprietary technology is state-of-the-art, setting the industry standard for video and audio watermarking and fingerprinting. Its precision and robustness enable us to offer services with down-to-the-second accuracy, essential for ensuring fair billing, royalty distribution and accurate metrics.

• 5. Usage Tracking: The Process and Benefits

  We track media content through a combination of watermarking and fingerprinting. This data allows us to:

  • Optimise Billing: Track every usage for accurate invoicing.

  • Improve Delivery Efficienc: Identify underperforming content and optimise its distribution.

  • Enhance Content Personalisation: By understanding what types of content resonate most with audiences, we help your teams fine-tune future articles and broadcasts.

  • Boost Training: Analytics can help journalists see how edits impact the popularity and engagement of their pieces, refining their approach over time.

• 6. Copyright Protection: Guarding Your Content

  One of the most pressing challenges is protecting intellectual property. By using our watermarking and fingerprinting techniques, we ensure your content is secure and that unauthorised usage can be quickly flagged and addressed.

• 7. Combating Fake News: Verification Beyond Publication

  With AI-powered systems, we analyse sources and provide tools for real-time content verification post-publication. This strengthens the credibility of your agency, allowing you to maintain a trusted reputation in an era where misinformation is rampant.

• 8. AI-Driven Production Personalization and Workflow Optimisation

  AI enables us to suggest improvements to your content based on audience preferences. For example, we can offer personalisation and content generation in the following styles:

  • Basic: Quick, easy-to-digest summaries.

  • Introductory: Content designed for new readers or viewers, providing context.

  • High Brow: In-depth, nuanced analysis for discerning audiences.

  These insights not only allow for a personalised touch but also enhance editorial output, saving time and improving overall efficiency