GENERALLY

MediaTest is active with the MediaTest technology in four business areas:

1. Rating measurement for TV and radio stations

We measure passively and automatically with our marking and fingerprint technology, live, how much and which audience hears and sees your station. Also: where, when, how long and on which route. On request, we can also deliver all analysis data live while the show is running, so you can watch it on the dashboard.

2. News monitoring and news measurement for press agencies
Which TV stations use how much and how often raw video material or which radio stations use finished agency contributions? We automatically measure which broadcaster sends their contributions when, how often, in which length, abridged or unabridged, also which streaming service. If you wish, we can also send the invoice to your customers at the same time (on behalf of your company).

3. Commercial measurement and monitoring for advertising agencies and companies
We automatically measure which broadcaster sends their commercials when exactly, how often, in what length, abridged or unabridged; also which streaming service, such as Netflix or Amazon Prime. And how many people and which ones see and hear your spot?

4. Music recognition for music exploitation agencies and music creators
We automatically measure which station broadcasts your music when, how often, in what length, shortened or uncut; also which streaming service. At which concert, event or in which restaurant will your music be played. If you wish, we can also automatically create the invoice for your company at the same time.

5. Automated AI-Supported Fake News Detection
We offer automated AI-supported fake news detection using our patented audio watermarking and fingerprinting technologies. How often, where, and when are fake news broadcast or distributed? MediaTest automatically locates and measures where, when, and how often fake news is distributed in a medium.

6. DRM, Digital Rights Management (Netflix, Prime, etc.)
MediaTest uses its MediaTest DRM technologies to control access to digital content and prevent unauthorized use and copying.
 
The main objectives of MediaTest DRM are:
 
6.1. Copyright protection: Ensuring that only authorized persons have access to the content.
 
6.2. Copy protection: Restricting the ability to copy or distribute content.
 
6.3. Usage control: Determining how often or for how long content can be used.
 
MediTedt DRM technology is frequently used in music, films, e-books, software, and digital games. A well-known example is the copy protection for Amazon e-books or the protection of streaming content on services such as Netflix or Sky. MediaTest DRM secures the revenue of authors and thus promotes creative work.
 
7. AI-based text mutations for press agencies and media
MediaTest AI-based text mutations generate automated changes to a text using artificial intelligence (AI) to create new versions. The mediaTest AI uses various techniques to rewrite, expand, shorten, or vary the text's content.
 
MediaTest AI examples of text mutations:
 
7.1. Paraphrasing: The content remains intact, but the wording is changed.
 
7.2. Style adaptation: The text becomes more formal, more creative, or optimized for a specific target audience.
 
7.3. Summary: The AI ​​extracts the key points and summarizes them succinctly.
 
7.4. Extension: The text is supplemented with additional information or details.
 
7.5. Translation with Variation: The text is not only translated into another language but also slightly adapted.
 
Areas of Application:
 
  • Automatic text generation for marketing or journalism
  • Support in creative writing processes
  • Improving text comprehensibility and readability
  • Generating variations for SEO or advertising

 All MediaTest products in the following app: AudioSync >

 

RATING FOR TV AND RADIO

The MediaTest marking technology measures the ratings of TV and radio stations. (For example in Italy)

  • Coverage and market shares for TV and radio
  • Media usage over the course of the day
  • "Away from home" quotas for TV and radio
  • Daily and weekly reports
  • Change behavior to the minute:
    - Which TV show will you switch to?
    - At which music number does the radio station change?

 

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NEW'S MONITORING FOR PRESS AGENCIES

MediaTest technology is used by press agencies in Germany

  • The MediaTest-Marking-Technology and the MediaTest-Fingerprinting-Technology supplies among other things the data of which news item is broadcast on which station, when exactly, how often and abridged or unabridged?
  • Fully automated, simultaneous recording and billing to the second of news items sent by press agencies on TV and radio. Exactly when, where and how often was the post or video raw material used and broadcast. Illegal distribution of your content will be detected.
  • How long - to the second - was the broadcast? Exactly when (day and time) was it sent, where and how often? All of this is fully automated and available 365 days a year. 24h/day.

 

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COMMERCIAL MEASUREMENT FOR ADVERTISING AGENCIES AND COMPANIES

MediaTest marking technology is used by the Italian advertising industry

  • Which commercial will be broadcast when, how often and on which channel?
  • How many people and what age groups saw the spot?
  • MediaTest records all "playout channels", linear television and radio, terrestrial, satellite, cable or streaming, e.g. also Netflix, Amazon Prime or YouTube.
  • Reach of commercials on radio, TV and streaming (second intervals)
  • Cumulative Counts
  • Also: "tailor-made" solutions
  • Fully automated, simultaneous recording and billing of commercials broadcast on TV or radio.
  • When exactly (day and time) was it sent, where and how often?
  • All of this is fully automated and available 365 days a year. 24h/day.

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MUSIC RECOGNITION FOR AGENCIES AND MUSIC MAKERS

The MediaTest marking technology and the MediaTest fingerprinting technology automatically supplies the data for the music-industry

  • Which music title is played where, for how long, when and how often?
  • For music rights exploiters and music creators: Fully automated, simultaneous recording of music numbers in all TV and radio stations.
  • Every new piece of music can be marked for copyright protection if requested. Step by step, the pieces of music that have already been composed and have been on the market for a long time are marked and thus copy-safe.
  • Also: "tailor-made" solutions.
  • Fully automated, simultaneous billing of music broadcast on TV or radio and on Internet streaming, such as Netflix or YouTube.
  • How long - to the second - was the broadcast?
  • Music monitoring also for commercials, jingles or station IDs.
  • Monitoring of concerts, events or restaurants.
  • When exactly (day and time) was it sent, where and how often?
  • All of this is fully automated and available 365 days a year. 24h/day.

 

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FAKE NEWS DETECTION

Recognize and combat fake news and hate speech in the interest of democracy, expose lies, reduce hatred, reduce errors.

  • The MediaTest fact check
  • The MediaTest deep fake check
  • The MediaTest authenticity check

 

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