GENERALLY
MediaTest is active with the MediaTest technology in four business areas:
1. Rating measurement for TV and radio stations
We measure passively and automatically with our marking and fingerprint technology, live, how much and which audience hears and sees your station. Also: where, when, how long and on which route. On request, we can also deliver all analysis data live while the show is running, so you can watch it on the dashboard.
2. News monitoring and news measurement for press agencies
Which TV stations use how much and how often raw video material or which radio stations use finished agency contributions? We automatically measure which broadcaster sends their contributions when, how often, in which length, abridged or unabridged, also which streaming service. If you wish, we can also send the invoice to your customers at the same time (on behalf of your company).
3. Commercial measurement and monitoring for advertising agencies and companies
We automatically measure which broadcaster sends their commercials when exactly, how often, in what length, abridged or unabridged; also which streaming service, such as Netflix or Amazon Prime. And how many people and which ones see and hear your spot?
4. Music recognition for music exploitation agencies and music creators
We automatically measure which station broadcasts your music when, how often, in what length, shortened or uncut; also which streaming service. At which concert, event or in which restaurant will your music be played. If you wish, we can also automatically create the invoice for your company at the same time.
RATING FOR TV AND RADIO
The MediaTest marking technology measures the ratings of TV and radio stations. (For example in Italy)
- Coverage and market shares for TV and radio
- Media usage over the course of the day
- "Away from home" quotas for TV and radio
- Daily and weekly reports
- Change behavior to the minute:
- Which TV show will you switch to?
- At which music number does the radio station change?
"Monitor, protect and analysis for all media content"
NEW'S MONITORING FOR PRESS AGENCIES
MediaTest technology is used by press agencies in Germany
- The MediaTest-Marking-Technology and the MediaTest-Fingerprinting-Technology supplies among other things the data of which news item is broadcast on which station, when exactly, how often and abridged or unabridged?
- Fully automated, simultaneous recording and billing to the second of news items sent by press agencies on TV and radio. Exactly when, where and how often was the post or video raw material used and broadcast. Illegal distribution of your content will be detected.
- How long - to the second - was the broadcast? Exactly when (day and time) was it sent, where and how often? All of this is fully automated and available 365 days a year. 24h/day.
"For press agencies. Monitoring, protection and trends analysis"
COMMERCIAL MEASUREMENT FOR ADVERTISING AGENCIES AND COMPANIES
MediaTest marking technology is used by the Italian advertising industry
- Which commercial will be broadcast when, how often and on which channel?
- How many people and what age groups saw the spot?
- MediaTest records all "playout channels", linear television and radio, terrestrial, satellite, cable or streaming, e.g. also Netflix, Amazon Prime or YouTube.
- Reach of commercials on radio, TV and streaming (second intervals)
- Cumulative Counts
- Also: "tailor-made" solutions
- Fully automated, simultaneous recording and billing of commercials broadcast on TV or radio.
- When exactly (day and time) was it sent, where and how often?
- All of this is fully automated and available 365 days a year. 24h/day.
"Monitor, protect and analysis for all media content"
MUSIC RECOGNITION FOR AGENCIES AND MUSIC MAKERS
The MediaTest marking technology and the MediaTest fingerprinting technology automatically supplies the data for the music-industry
- Which music title is played where, for how long, when and how often?
- For music rights exploiters and music creators: Fully automated, simultaneous recording of music numbers in all TV and radio stations.
- Every new piece of music can be marked for copyright protection if requested. Step by step, the pieces of music that have already been composed and have been on the market for a long time are marked and thus copy-safe.
- Also: "tailor-made" solutions.
- Fully automated, simultaneous billing of music broadcast on TV or radio and on Internet streaming, such as Netflix or YouTube.
- How long - to the second - was the broadcast?
- Music monitoring also for commercials, jingles or station IDs.
- Monitoring of concerts, events or restaurants.
- When exactly (day and time) was it sent, where and how often?
- All of this is fully automated and available 365 days a year. 24h/day.
"Monitor, protect and analysis for all media content"
FAKE NEWS DETECTION
Recognize and combat fake news and hate speech in the interest of democracy, expose lies, reduce hatred, reduce errors.
- The MediaTest fact check
- The MediaTest deep fake check
- The MediaTest authenticity check
